Learn principles around being a Founder, building a product, and starting a company to increase the odds of success.
"The principles in this book are based
on my experiences starting companies,
building products, & advising others
over 20 years."
Each section of the book focuses in different principles to achieve FLOW in being a Founder, creating a product customers value, and building a successful company.
Learn why the timing of a startup is so important that it is probably only surpassed by the team.
Learn why introverts often make the best Founders and product creators.
Learn how customers funding the product development and company is still the best the best capitalization.
Learn what it means to be investable and to know if and when you are.
“I applied principles to being a
Founder, creating products, and
starting companies to achieve FLOW
in these areas.”
Anyone involved in or curious about the journey of creating products and starting companies to solve problems and improve people's lives.
Use this book as your MBA in being a Founder.
Innovating inside of a company, especially a large one, has a set of unique challenges, but being grounded in these principles will make you more successful.
The fundamentals of creating great products have never been more apparent, yet challenging to carry out.